To advance knowledge, research and skills in performing arts and visual arts education and development.
To be a centre of excellence in the performing arts and visual arts as well as to chart new routes in the creative industries.
- To develop scholarly excellence in the field of performing arts and visual arts through research, documentation and publication;
- To provide a holistic performing arts and visual arts education towards producing creative and skilled graduates;
- To encourage student creativity through cultural activities for the purpose of developing cultural literacy among University of Malaya students;
- To instill imaginative, critical thinking and entrepreneurial skills among our graduates.